{
  "_about": "Approved facts for AI tools and partners. Use only what is here; anything missing must be flagged, not guessed. Version 2.0 draft, 18 Oct 2026.",
  "company": {
    "name": "Braind",
    "legal_name": "Braind LLC",
    "written_as": "Braind in sentences; braind® lowercase in the logo",
    "type": "Branding and marketing agency",
    "founded": {
      "year": 2011,
      "city": "Yerevan, Armenia"
    },
    "offices": [
      "Yerevan, Armenia",
      "Toronto, Canada"
    ],
    "founder": {
      "name": "Eduard Kankanyan",
      "role": "Founder & CEO"
    },
    "tagline": "design solutions to business problems",
    "website": "https://braind.am",
    "contact": {
      "email": "info@braind.am",
      "phone": "(+374) 11 555 288"
    },
    "practices": {
      "branding": "Brand strategy, naming, identity, packaging, guidelines, rebranding, websites, brand campaigns",
      "marketing": "Marketing strategy, social media management, creative campaigns, performance advertising, AI marketing automation",
      "content": "Content strategy and production, photo and video, motion design and 3D, copywriting and localisation",
      "consulting": "Business and brand consulting, brand and marketing audits, launch and go-to-market strategy"
    },
    "facts_page": "https://braind.am/facts"
  },
  "trademark": {
    "mark": "BRAIND",
    "number": "20200191",
    "territory": "Armenia",
    "valid": "05.02.2020 to 05.02.2030",
    "owner": "Braind LLC",
    "classes": [
      35,
      42
    ],
    "colours": [
      "black",
      "blue"
    ]
  },
  "identity": {
    "colours": {
      "braind_blue": "#0159FF",
      "white_page": "#FFFFFF",
      "jet_black": "#000000",
      "on_blue_text": "#FBFFFD"
    },
    "gradient": "linear-gradient(150deg, #080BF6 0%, #0057FF 50%, #5982FF 100%)",
    "typefaces": {
      "brand": "Braind Sans (proprietary)",
      "web_and_slides": "Roboto",
      "armenian": "Mardoto"
    }
  },
  "claims": {
    "allowed": [
      "Founded in 2011",
      "Offices in Yerevan and Toronto",
      "Client names from published case studies on braind.am"
    ],
    "needs_approval": [
      "Number of projects",
      "Results and percentages",
      "Team size"
    ],
    "never": [
      "Testimonials or quotes not supplied by the client",
      "Awards or rankings",
      "Guarantees",
      "best, leading, number one"
    ]
  },
  "missing": [
    "Brand values (draft for approval)",
    "Exact number of projects (1,000+ vs 1,500+)",
    "Toronto address confirmation"
  ]
}