Practical answers for brands in Armenia
Short guides on the questions clients ask us most: naming, packaging, guidelines, social media and when to bring in a consultant. Each one starts with the answer.
- How to name a residential project in Armenia
A practical naming process for residential developments in Armenia: briefs, Armenian, Latin and Cyrillic checks, trademark searches, domains and buyer testing.
- What a packaging redesign involves
The stages of a packaging redesign: audit, shelf research, distinctive assets to keep, range architecture, label requirements, print proofs and rollout.
- Brand guidelines: PDF or web-based?
Why static PDF brand guidelines go out of date, what complete guidelines contain, and how web-based guidelines with clear governance keep a brand consistent.
- How to plan social media for a business in Armenia
A practical plan for social media in Armenia: channel roles, content pillars, Armenian, Russian and English choices, monthly calendars, replies and measurement.
- When to hire a branding consultant
Signs your business needs outside strategic help with its brand, what a consulting engagement involves, how to prepare and what to expect from a consultant.
