Braindbook® · Braind brand operating system

Say goodbye to old PDFs. Hello, Braindbook®.

Everything that makes Braind recognisable, in five connected parts: what we stand for, what to do on Monday, the files to do it with, the kit for AI tools, and the records we keep current.

Download logos Get a Braindbook for your brand

Part oneBrand foundations

Bring our customers closer to their customers.

11 sections · 02–12 Part twoPractical playbooks

What to do on Monday morning.

7 sections · 13–19 Part threeDesign and asset system

One system for designers, developers and suppliers.

2 sections · 20–21 Part fourAI brand kit

Brand knowledge a machine can follow, and a person can check.

2 sections · 22–23 Part fiveReference appendices

The records that change on their own schedule.

4 sections · 24–27

Start here

How to use and manage

Draft for approval

The Braindbook is Braind’s brand operating system: the strategy, the identity, the playbooks and the files, in one place that is kept current.

Quick start by role

Start where your work starts. Every link opens the exact section.

Management

Positioning, claims and approvals

Strategy Messaging Owners

Marketing

Messages, social and campaigns

Messaging Social Campaigns

Designers

Logo, colour, type, templates

Logo Colour Files

Developers

Tokens, components, accessibility

Design system Brand facts JSON

Client service

Tone, replies and escalation

Tone Replies Client journey

Suppliers and partners

Files, specs and co-branding

Print and merch Co-branding Files

Logo Colour AaTypography design solutions to business problemsVoice Layout

Must, should, may

Must

A requirement. Breaking it needs a written exception from the section owner.

Should

The default. Depart from it only with a reason you can explain.

May

Open to judgement. Use it when it helps the work.

Anatomy of a rule

Every rule in this book is written the same way, so it can be checked, owned and changed.

Must

Set all text on paper in Jet Black.

Why: Hierarchy comes from weight, not tint, and black text keeps contrast at 21:1.
Correct: A 300-weight paragraph under a 500-weight title, both in #000000.
Common mistake: Grey captions to make them look secondary.
Asset: Colour tokens in the design system
Owner: Design lead

Statuses and versions

Nothing is guessed to fill a gap. A section says how settled it is.

No tag Documented from Braind’s sourcesPartly documented Some rules documented, more to addDraft for approval Written for this book; Braind to approveTo be added Known gap, nothing written yet

Version 2.0 draftPublished 18 Oct 2026Next review 18 Apr 2027Owner Founder & CEO, Braind

Source: Braind design system (Braindbook, Oct 2024, and the proposal decks; synced 29 Sep 2026), the live Braindbook (read 18 Oct 2026) and Braind’s website content.