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Content · Copywriting & localisation

One brand voice in Armenian, English and Russian

In Armenia a brand often speaks three languages, and too often it sounds like three different companies. Translation alone keeps the words but loses the voice. We write and adapt copy so the message, the tone and the facts stay the same in every language.

Approach

How we work on copywriting & localisation

  1. Voice

    We define how the brand sounds: what it says, what it never says and the words it prefers.

  2. Write

    Native writers draft web pages, campaigns, packaging text and social posts from one brief.

  3. Adapt

    Each language is adapted, not just translated, keeping structure and facts identical.

  4. Check

    Every text is proofread and checked against the facts before it goes out.

Deliverables

What the work typically includes

  • Tone of voice guide
  • Website and landing page copy
  • Campaign headlines and scripts
  • Packaging and label text
  • Social media captions
  • Armenian, English and Russian versions
Questions

Common questions

Do you write in Armenian first or English first?

Whichever language the main audience reads. The others are adapted from it, with the same structure and facts.

Can you check copy written by our team?

Yes. We edit and proofread existing copy against your brand voice.

All services

Talk to us about copywriting & localisation.