Know where your marketing budget should go, and why it goes there
Many businesses market by habit: the same channels, the same campaigns, with little sense of what is working. Without clear goals and priorities, budget spreads thin and results are hard to judge. A marketing strategy connects what the business needs to what marketing should do, and how progress will be measured.
How we work on marketing strategy
Review the starting point
We look at your goals, current activity, available data and competitors to understand where marketing stands today.
Set objectives
We agree measurable marketing objectives tied to business outcomes, such as awareness in a new segment or more qualified enquiries.
Choose the mix
We decide which audiences to prioritise, which channels to use and how to divide effort between building the brand and driving short-term demand.
Plan and measure
We turn the strategy into a calendar and budget allocation, with the metrics and reporting you will use to review it.
What the work typically includes
- Marketing audit
- Audience segments and priorities
- Marketing objectives and KPIs
- Channel strategy and media mix
- Budget allocation recommendation
- Annual or quarterly marketing calendar
- Measurement and reporting framework
Common questions
Can you work with our in-house marketing team?
Yes. The strategy can be delivered for your team to run, or we can carry out parts of it with them.
What budget do we need?
It depends on your goals, market and channels. Part of the strategy is recommending how to allocate the budget you have, and where more would make a difference.
Related services
All servicesBrand strategy
Who you serve, why you’re different and what you promise, settled before a single logo is drawn.
Performance advertising
Paid search and social ads tested and optimised against leads and sales, not likes.
Social media management
Planned content, steady posting and real replies, run by a team that knows your brand.
