A name people remember, can pronounce and you can own
A name is the first piece of your brand anyone meets and the hardest to change later. Good names get lost to weak briefs, committee compromise or a trademark or domain conflict discovered too late. A naming process reduces that risk by pairing creative range with early checks.
How we work on naming
Set the criteria
We agree what the name has to do: the tone, the markets and languages it must work in, and whether it should describe, suggest or stand apart.
Generate widely
We explore many directions, from descriptive to coined, and test each against the criteria rather than personal taste.
Screen early
Shortlisted names go through preliminary domain, social handle and trademark searches, and a check for unwanted meanings in Armenian, Russian and English or other relevant languages.
Present in context
We show finalists on signage, packaging or screens with a rationale for each, so the decision is made on how the name will live, not how it reads in a list.
What the work typically includes
- Naming brief and evaluation criteria
- Name territories and longlist
- Shortlist with rationale
- Preliminary domain and social handle availability check
- Linguistic and cultural screening
- Finalists shown in real applications
- Tagline options, where needed
Relevant work
Branding work
Common questions
Do you register the trademark?
No. We run preliminary searches to rule out obvious conflicts, and we recommend a trademark attorney for formal clearance and registration before you commit.
Can you name a product for international markets?
Yes. We set the target markets and languages in the brief and screen names against them.
Related services
All servicesBrand strategy
Who you serve, why you’re different and what you promise, settled before a single logo is drawn.
Brand identity
Logo, type, colour and imagery designed as one system, recognisable from a business card to a billboard.
Rebranding
Change what holds the brand back and keep the recognition it has earned.
