Fika Coffee
Packaging designFood & beverage
Branding · Packaging design
Packaging that wins the three seconds on the shelf
On the shelf, a product has a moment to be noticed and understood next to its competitors. Packaging that looks good in a presentation can still fail in store if the hierarchy is unclear, the range is hard to navigate or the design does not survive printing. Packaging design solves for the shelf, the shopper and the production line together.
Approach
How we work on packaging design
Study the shelf
We look at the category as shoppers see it: what competitors do, what signals quality or value, and where there is room to stand apart.
Set the hierarchy
We decide what a shopper must read first, second and third: brand, product, variant, key claim. Everything else follows from that order.
Design the range
We create an architecture that scales across flavours, sizes and future products, so each new line looks like part of the family.
Prepare for production
We work with your printer or converter on dielines, materials and finishes, and prepare artwork that prints as intended.
Deliverables
What the work typically includes
- Category and shelf review
- Packaging concepts
- Range and variant architecture
- Final packaging design across SKUs
- Print-ready artwork on supplied dielines
- Label and regulatory text layout
- 3D mockups and renders for sales and e-commerce
Relevant work
Branding workQuestions
Common questions
Do you handle printing?
We prepare print-ready files and can coordinate with your printer on proofs. Production itself is done by the printer you choose.
Can you refresh our packaging without losing recognition?
Yes. We identify which elements shoppers rely on to find you and keep or strengthen them while updating the rest.
Related services
All servicesBrand identity
Logo, type, colour and imagery designed as one system, recognisable from a business card to a billboard.
Brand campaigns
Launch and repositioning campaigns built to be remembered, not just seen.
Content strategy & production
A content plan and a steady flow of photo, video and copy, made to your brand standards.
