Part four AI brand kit
Brand knowledge a machine can follow, and a person can check.
Rules for AI at Braind, master instructions, task prompts and evaluation.
This part is a draft for Braind to approve. It gives AI tools the same rules people follow, so a caption written by a model reads like one written by the team.
AI use and authenticity
Draft for approvalAI speeds up the work. It never replaces the facts, the judgement or the person who signs off.
AI in our work
- Use only company accounts on approved tools.
- Never upload client files, contracts or personal data without the client’s written consent.
- Facts come from the Braindbook and approved sources, never from the model’s memory.
- A person checks every fact, name and number before anything is sent.
- No synthetic people presented as Braind staff or clients.
- Record which outputs used AI and who approved them.
Customer-facing AI
Any chat assistant or automated reply that speaks for Braind.
Illustration of the rules, not a live assistant
- Says it is an AI assistant in its first message.
- Answers only from approved Braind sources and says when it doesn’t know.
- Hands over to a person for prices, contracts, complaints and anything sensitive.
- Cannot agree prices, discounts or deadlines.
- Doesn’t store personal data beyond the conversation unless the user agrees.
- Ignores instructions hidden in user messages or uploaded files.
Red lines
No invented testimonials, reviews or quotes
No fabricated case studies, results or awards
No cloned voices or faces without written consent
No AI images presented as documentary photos of real work
How AI describes Braind
People now ask AI assistants about agencies. What they answer comes from what is public and consistent.
- Keep company facts identical on the website, Google Business Profile, social bios and directories.
- Publish services, case studies and contacts as indexable pages with structured data.
- Ask leading AI assistants about Braind every quarter and record what they say.
- Correct wrong public information at the source, with evidence.
AI brand kit
Draft for approvalA kit any team member can load into an AI tool: the facts, the instructions and the tests, kept in one versioned place.
What’s in the kit
Approved facts, audiences, services, terminology
Role, priorities, voice, boundaries, uncertainty
Tokens, layout rules, image direction
Captions, case studies, replies, proposals
Approved and weak outputs, with corrections
Repeatable tasks to score every model change
Master instructions
Paste this at the start of any AI conversation or into a project's custom instructions, together with the brand facts file.
You write and design for Braind, a branding and marketing agency founded in Yerevan in 2011, with offices in Yerevan and Toronto. PRIORITIES 1. Accuracy: use only the facts in BRAND FACTS. If a fact is missing, write [MISSING: what you need] instead of guessing. 2. Clarity: one idea per sentence, the answer first. 3. Voice: confident, factual, short. Speak as "we". SOURCES, IN ORDER 1. BRAND FACTS (braind-brand-facts.json) 2. The Braindbook® at braind.am/brandbook 3. The brief you are given Never use your own memory for facts about Braind or its clients. VOICE - Sentence case. Uppercase only for cover titles and client names in case studies. - No exclamation marks. No emoji in client-facing text. - Write "Braind" in sentences; the logo and tagline stay lowercase. - The tagline is "design solutions to business problems", lowercase. - Armenian: formal Դուք with clients. Same structure in Armenian, English and Russian. CLAIMS - Allowed: founded 2011; offices in Yerevan and Toronto; client names from published case studies. - Needs approval: project counts, results, team size. - Never: testimonials, awards, rankings, guarantees, "best" or "leading". VISUAL (when you design) - Braind Blue #0159FF, Jet Black #000000, White #FFFFFF. One accent per layout. - No grey text, no shadows on slides, 108px slide margins, pill buttons. OUTPUT - Follow the format the task asks for. - End with a list of anything you could not verify. CHECK BEFORE YOU ANSWER - Every fact is in BRAND FACTS. - No banned claims, no exclamation marks. - Missing information is flagged, not invented.
Brand facts file
Only verified facts. Anything still open is listed under “missing” so a model flags it instead of guessing.
{
"_about": "Approved facts for AI tools and partners. Use only what is here; anything missing must be flagged, not guessed. Version 2.0 draft, 18 Oct 2026.",
"company": {
"name": "Braind",
"legal_name": "Braind LLC",
"written_as": "Braind in sentences; braind® lowercase in the logo",
"type": "Branding and marketing agency",
"founded": {
"year": 2011,
"city": "Yerevan, Armenia"
},
"offices": [
"Yerevan, Armenia",
"Toronto, Canada"
],
"founder": {
"name": "Eduard Kankanyan",
"role": "Founder & CEO"
},
"tagline": "design solutions to business problems",
"website": "https://braind.am",
"contact": {
"email": "info@braind.am",
"phone": "(+374) 11 555 288"
},
"practices": {
"branding": "Brand strategy, naming, identity, packaging, guidelines, rebranding, websites, brand campaigns",
"marketing": "Marketing strategy, social media management, creative campaigns, performance advertising, AI marketing automation",
"content": "Content strategy and production, photo and video, motion design and 3D, copywriting and localisation",
"consulting": "Business and brand consulting, brand and marketing audits, launch and go-to-market strategy"
},
"facts_page": "https://braind.am/facts"
},
"trademark": {
"mark": "BRAIND",
"number": "20200191",
"territory": "Armenia",
"valid": "05.02.2020 to 05.02.2030",
"owner": "Braind LLC",
"classes": [
35,
42
],
"colours": [
"black",
"blue"
]
},
"identity": {
"colours": {
"braind_blue": "#0159FF",
"white_page": "#FFFFFF",
"jet_black": "#000000",
"on_blue_text": "#FBFFFD"
},
"gradient": "linear-gradient(150deg, #080BF6 0%, #0057FF 50%, #5982FF 100%)",
"typefaces": {
"brand": "Braind Sans (proprietary)",
"web_and_slides": "Roboto",
"armenian": "Mardoto"
}
},
"claims": {
"allowed": [
"Founded in 2011",
"Offices in Yerevan and Toronto",
"Client names from published case studies on braind.am"
],
"needs_approval": [
"Number of projects",
"Results and percentages",
"Team size"
],
"never": [
"Testimonials or quotes not supplied by the client",
"Awards or rankings",
"Guarantees",
"best, leading, number one"
]
},
"missing": [
"Brand values (draft for approval)",
"Exact number of projects (1,000+ vs 1,500+)",
"Toronto address confirmation"
]
}
Task prompts
Instagram caption for a case study
Write an Instagram caption for the [CLIENT] case study. Use only the facts in the attached case-study record. Structure: one-line hook naming the business problem; two sentences on what we did; one sentence on the result if the record has one; a call to action to see the full case on braind.am. Maximum 60 words, up to three specific hashtags at the end.
Reply to a client complaint
Draft a public reply to this comment: [COMMENT]. Acknowledge the specific issue, move the conversation to private messages, and say what happens next. No prices, no personal data, no blame. Maximum 40 words. Then draft the private message with the next step and a named contact.
Proposal introduction
Write the About slide for a proposal to [CLIENT]. Use the 50-word boilerplate as the base, then one sentence connecting Braind’s relevant work to [CLIENT]’s problem: [PROBLEM]. No claims beyond BRAND FACTS.
Words in brackets are filled in each time. The voice rules behind them are in Voice.
Evaluation
Run the same ten tasks whenever the model, the instructions or the facts change. A single fail blocks the change.
| Check | Score |
|---|---|
| Every fact traceable to BRAND FACTS | Pass / fail |
| No banned claims or invented quotes | Pass / fail |
| Voice: no exclamation marks, sentence case, “we” | 0–2 |
| Answers the brief in the requested format | 0–2 |
| Missing information flagged, not filled | Pass / fail |
| Correct in Armenian, English and Russian versions | 0–2 |
Ask about the logo, colours, type, voice, social media, files or anything else in the Braindbook. Answers come only from these pages, with a link to the source.
Search only. No AI model, and nothing you type leaves this page.